Should You Allow Pets in Your Rental? A Data-Driven Look at ROI for Houston Landlords

Joshua Staats • November 28, 2025

“Should I allow pets?”

Every Houston landlord asks it. But the data finally has an answer, and it may surprise you.

Here’s a look at ROI, risk, and what we’ve seen firsthand managing rentals across the Houston metro.

cute puppies showing why houston landlords should allow pets and how it benefits them
📊 What the Numbers Say
Nationwide and Houston-specific rental data consistently shows:

  1. 🐾 Pet-Friendly Rentals Earn More
  2. 20–30% larger tenant pool
  3. Rent increases between $25–$75/month
  4. Faster leasing times
  5. Tenants stay 23% longer on average
More demand = less vacancy.
Less vacancy = stronger ROI.

🐶 Pet Owners = High Retention
Pet owners move less often because:
  1. Pet-friendly housing is harder to find
  2. They avoid new pet fees or new rules
  3. Pets are part of their family
Stable tenants = predictable cash flow.

💰 The Cost: What’s the Real Risk?
Here’s the part most landlords fear:
Damage.

The truth?
Damage from pets does happen, but data shows the average pet-related repair runs $150–$400, primarily from floors or yard wear.

Compare that to:
  1. One month of vacancy in Houston = $1,500–$3,000 lost
  2. Court/eviction risk for unauthorized pets = far higher
Allowing pets with proper structure beats restricting them.

PrimePointe’s Pet-Proof, ROI-Boosting Approach
This is where most landlords go wrong. They allow pets with no system.

Here’s the safer way:
🛡️ 1. Mandatory Third-Party Pet Screening
Verifies:
Vaccinations
Breed documentation
Pet history
Liability checks

💳 2. Monthly Pet Program (Not Just Deposits)
Monthly pet premiums distribute risk better than one-time deposits.

🔍 3. Semi-Annual Inspections
Before something gets costly, we’re inside the home checking.

🚫 4. No Sneaking Pets Allowed
Unauthorized pets create 10x the damage. With PrimePointe’s inspections and screening, we shut that down fast.

Should You Allow Pets?
If you’re looking at it as a business decision, not emotion, the answer is almost always:
👉 Yes… with the right system in place.

Houston renters love their pets.

Houston landlords love higher ROI.

PrimePointe gives you both without the risk.
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